Coke Studio brought the Real Magic platform to life at Coachella by creating an energizing, emotionally uplifting space rooted in a shared love of music.

As a radiant beacon amidst the festival chaos, it offered attendees a multi-sensory oasis. The installation celebrated joy and connection through light—drawing inspiration Olafur Eliasson and James Turrell—and sound—bringing in AM to PM soundscapes via custom mixes crafted from tracks by the festival’s performing artists.

ROLE

Lead Creative

SCOPE

Concept creation

Floor plan / guest experience development

3D rendering & 2D graphics oversight

Motion visuals oversight

Fabrication, A/V & content partner direction

AGENCY

Crown+Conquer