An unconventional premiere experience for Donald Glover’s SWARM, a darkly provocative series exploring fame, obsession, and fan culture.

Leaning into the show’s chaotic energy, the activations included offbeat, fandom-fueled vignettes, including a recreation of her getaway car as an unexpected content moment. The space was designed to intrigue and disrupt, delivering a buzz-worthy launch rooted in character-driven storytelling.

ROLE

Lead Creative / Creative Producer

SCOPE

Creative direction & production

Floor plan / guest experience development

3D rendering & 2D graphics oversight

Furniture & decor styling

Fabrication, A/V & content partner direction

AGENCY

Crown+Conquer