The first-ever US TikTok Awards was conceived as a living reflection of the platform. More than a traditional awards ceremony, it was an authentic celebration of creators, community and the internet’s most defining trends.

The overarching narrative and story heroed the creators and public figures on the platform that redefine entertainment and shape culture every day. From high-energy tributes to sentimental, community-rooted moments, the show’s script and flow invited viewers to revisit and memorialize the year’s most resonant moments together.

ROLE

Lead Creative, Show

SCOPE

Overall Show creative direction & live broadcast producing

Concept development & narrative world building

Show programming & script direction

Editorial & Motion direction

Music supervision oversight

Talent strategy & performance direction

AGENCY

HSTL Productions

PRESS