To celebrate the launch of Feid’s upcoming album MOR, No Le Temas a La Oscuridad ("Love, Don’t Be Afraid of the Dark"), we created Sin teMOR: an immersive, glow-in-the-dark experience that brought fans deep into the sonic and emotional world of the album.

The experience guided top fans through a series of interactive moments inspired by Feid’s journey from underground icon to global star. From UV-revealed messages to ghostly merch, each element invited guests find their light within the darkness.

ROLE

Lead Creative

SCOPE

Creative direction

Floor plan / guest experience development

3D rendering & 2D graphics oversight

Motion visuals oversight

Furniture & decor styling

Fabrication & A/V partner direction

AGENCY

Crown+Conquer