Honoring the legacy of the beloved franchise, the Beverly Hills Cop: Axel F premiere merged two distinct worlds—Detroit’s gritty charm and Beverly Hills’ polished glamor.

Guests journeyed through a dynamic collision, transitioning from LA luxe into a reimagined Detroit streetscape. This playful, high-energy experience paid homage to Axel Foley’s roots while ushering in a new era for Beverly Hills Cop, uniting longtime fans and new audiences alike.

ROLE

Lead Creative

SCOPE

Creative direction

Floor plan / guest experience development

3D rendering & 2D graphics oversight

Fabrication, A/V & content partner direction

AGENCY

Crown+Conquer